October Speaker: Nikki Arnell
Topic: GUERRILLA MARKETING
It’s cheap. It’s effective. It engages. And it’s the latest way to communicate with multiple demographics. Postmodern artists skillfully exploited it for social purposes, which cleared the frontier for the mainstream to wield its powers via advertising in today’s media landscape. Examples of successful (and brilliantly surprising!) guerrilla marketing will be shown and discussed in regards to how audience, strategy, and placement are affected. Return on investment will also be investigated as brand loyalty is built.
Associate Professor, Graphic Design @ Arkansas State University
- Date: October 19, 2017