History
AAF Mobile Bay, Inc., formerly known as the Bay Area Advertising Federation, and previously the Advertising Federation of Greater Mobile, was founded in 1948, under the administration of Victor Lott, the first AdFed president. That same year, the 7th “Deep South” District of the American Federation of Advertising was formed. Mobile was one of the six clubs and federations present at the first meeting in Birmingham, Alabama in November, 1948 to form the infant 7th District AFA. In 1967, the AFA merged with the Advertising Association of the West to form the American Advertising Federation (AAF), the largest grass-roots national advertising organization to represent all aspects of the advertising industry. The Advertising Federation of Greater Mobile became an incorporated entity September 30, 1974.
Since then, AAF Mobile Bay has remained a prominent federation within the 7th District and the national organization of American Advertising Federation.
Club Achievement
At the national convention of the American Advertising Federation in Washington, D.C., in June of 1989, AAF Mobile Bay, Inc. was awarded two AAF Club Achievement Awards for excellence among the Division III AAF clubs and federations: 3rd Place in Government Relations and 1st Place in Advertising Education, which also won the Ad Fed the coveted Saatchi & Saatchi Education Award for Division III. The following year, the Ad Fed was again honored with the Saatchi & Saatchi Education Award for the creation of “Education Week.” Since this time, the Ad Fed has consistently entered and won District and National Club Achievement Awards in many areas including those listed above and Club Management and Communications.
Link to District 7 website
Link to AAF national website
