Student Chapter

For students interested in the American Advertising Federation, a local student chapter was formed at the University of South Alabama in 2010. Students at USA interested in becoming a member of the student chapter can find information on their Facebook page.

Bettie Hudgens Memorial Scholarship

AAF Mobile Bay established this scholarship in honor of Bettie Hudgens. This scholarship program is awarded annually to deserving students studying advertising, marketing, public relations, art, design or a related field. Students do not have to be a member of AAF Mobile Bay to be eligible. Criteria for selection includes a formal cover letter, a detailed resume with an unofficial college transcript. Applicants must be a rising junior or senior at a 4-year of college, or a second year student at a 2-year college at the time of application.

Deadline for 2017-18 applications is Friday, October 13, 2017

Bettie Hudgens Memorial Scholarship 2017-2018


Past recipients include:

  • 2016 – Ayla Oden, Univesity of South Alabama
  • 2015 – Bre Vaughn, Spring Hill College
  • 2014 – Kaley Rector, University of South Alabama
  • 2013 – Kristina Machen, University of South Alabama
  • 2012 – Beth Onderdock, University of South Alabama
  • 2011 – Jeanna Jordan, University of South Alabama

AAF District 7 Scholarships

AAF District 7 is intensely passionate about students and offers several scholarship opportunities each year. Current scholarships include the Jan Gardner Memorial Scholarship and the Mosaic Scholarship.

Jan Gardner Memorial Scholarship  |  Mosaic Scholarship


The Alabama Advertising Education Foundation (AAEF) was established to support students in the state of Alabama pursuing a college degree in the field of advertising. Each year, the AAF clubs in the state of Alabama contribute to funds for scholarships and travel expenses for student chapters who participate in the National Student Advertising Competition (NSAC).

AAEF Bruce Roche Scholarship