The American Advertising Federation (AAF) Mobile Bay is excited to announce that the organization was a recent recipient of the Whitney M. Young Jr. Service Award, presented by the Mobile Area Counsel of the Boy Scouts of American (BSA). This award is the first received by any local club of the American Advertising Federation, a grassroots network of nearly 164 local organizations representing 30,000 advertising professionals.
Awarded to AAF Mobile Bay on Tuesday, Aug. 3, the award recognizes outstanding service by an adult individual or an organization for demonstrated involvement in the development and implementation of Scouting opportunities for youth from rural or low-income urban backgrounds. During its 2020-2021 year, AAF Mobile Bay helped coordinate several marketing deliverables for Mobile Area Counsel BSA with the help of its members, including contributions from local advertising and marketing agencies Hummingbird Ideas and Southern View Media. AAF Mobile will continue its relationship with Mobile Area Counsel BSA in its 2021-2022 year.